Angela Fountas, MFA

The ABCs

Good writing captures your audiences’ attention and delivers the information they need to make a purchasing decision or use a product successfully.

I offer the following services:

• Marketing strategy and execution plans for lead generation and customer retention
• Copywriting for email campaigns, websites, social media, and print collateral
• Writing and editing projects, such as classroom materials and educator guides

The 123s

Market research is a great way to inform marketing strategy and product development—and by outsourcing it, you’ll benefit from a fresh perspective.

I offer the following services:

• Primary market and user research, both qualitative and quantitative
• Secondary market research, including competitive landscape reviews

Beyond the Three Rs

Over the years, I’ve visited schools and districts across the country, meeting with administrators, teachers, and counselors and observing classrooms. I’ve learned a lot about how the K-12 system works and what people need, and this informs everything I do from copywriting to user research.

Recent projects include:

• Lead-generation campaign differentiated by state
• Brochure for a secondary social studies program
• Voiceover scripts for a series of product tutorials
• Student lessons for a project-based curriculum
• Product competitive analysis for a nonprofit organization
• Marketing competitive analysis for an assessment company

About Me

Prior to establishing my own business, I managed Second Step, a leading social-emotional learning program for PreK–8. Since 2020, I have worked with companies focused on a variety of disciplines, including social studies, assessment, and STEM.

Since earning my MFA in creative writing at the University of Alabama in 2001, I have taught creative writing to students ages 8–21. I’ve also facilitated workshops with educators to help them take a creative approach to teaching writing in their classrooms.